Fuelled by the desire for freedom and a longing to break free from the monotony, 99thStreet embarked on a journey to create something truly special – a brand that would not only reflect the vibrant lifestyle of Dubai but also give back to the community that had shaped us.


Born in Dubai, we understand the pulse of the city like no other. We recognize the need for clothing that goes beyond mere fashion; it has to be a statement, a reflection of individuality and style. With this vision in mind, 99thStreet was born – a brand that stands for quality, uniqueness, and the spirit of Dubai.

Drawing inspiration from the fast-paced rhythm of the city, we set out to create designs that capture the essence of lifestyle. Each collection is meticulously crafted on a theme basis, reflecting the ever-changing seasons and trends, ensuring that every piece tells a story and resonates with the dynamic lifestyle of its wearers.

These theme-based designs are what truly set 99thStreet apart. They allow the brand to evolve continuously, offering fresh perspectives while maintaining a consistent identity — timeless design, oversized silhouettes, and minimalistic detail. Each piece becomes a chapter of a larger story, resonating with individuality and self-expression.

But 99thStreet is more than just a clothing brand; it’s a movement, a testament to the power of our community and social impact. With a commitment to giving back, we embark on initiatives to support the community that has nurtured us. 99thStreet seeks to make a difference… one design at a time.


At 99thStreet, we don’t follow trends. We create pieces that outlast them—designed for those who wear their individuality. With vibrant illustration, every print is carefully curated to stand out while maintaining an air of understated elegance. Our oversized t-shirts are imbued with a sense of enduring versatility.
99thStreet is more than just a fashion label – it’s a symbol of empowerment, creativity, and the entrepreneurial spirit.


From our humble beginnings as a homegrown brand aiming to our rise as a beacon of Dubai’s fashion scene, we at 99thStreet will continue to grow and evolve. One thing remains constant – our commitment to staying true to our roots, embodying the spirit of Dubai, and empowering individuals to embrace their uniqueness and live life on their own terms.